What if someone offers you a brand new phone or iphone in a very low price which you can afford, you’ll definitely buy it. It is the secret behind business very successful model of newly established rocking deals. Yuvraj Aman Singh is the brain behind this business.
“Started on a small table outside a Sony Ericsson outlet in South Delhi. We started selling the phones returned phones after repairing them. Within no time a huge crowd gathered around the stall and we had to call the police to control the crowds,” says the 34-year-old first generation entrepreneur.
Reason behind Success – Cheaper Price
“We were giving [returned] phones worth Rs 20,000 for Rs 12,000 after refurbishing, 40% less the price of original. ” says Yuvraj.
According to Yuvraj, about 5-8 percent of fresh handsets sold in India are returned. Rocking Deals acquires such phones from vendors, refurbish and repack it, and sell it for small margins.
Now the company repairs the returned phones, unboxed, and End-of-Life (EOL) products from leading brands such as Apple, Samsung, Sony Ericsson, LG, Micromax, Nokia, HTC, Sony, Xiaomi, and Blackberry and refurbishes them at their factories in Delhi and Bengaluru.
Their phones that come with an assured warranty from the original manufacturer or the refurbisher himself, this is the biggest advantage which has made the RockingDeals popular among the crowd.
Rocking Deals targets the young crowd, professionals and students who want to change their phones every six months or so. “They would prefer upgrading with refurbished phones. We conduct three rounds of testing: auto mode, manual, and pilot, before it is packaged. We provide customer service too,” says Yuvraj. He claims that over the years, they have built trust on their quality.
Rocking deals made revenue of Rs 150 crore in year 2016, and is targeting Rs 300 crore in FY 2017. Sales on Rocking Deals website make Rs 7-8 lakh per day, while their sales on Amazon, Snapdeal, and eBay make Rs 60 lakh per day. During Diwali sales, Rs 1 crore was also achieved in a single day.
Rocking Deals has a refurbishing factory in Noida for imported electronics from around the world. These used devices are refurbished and sold on Amazon and eBay abroad.